For the annual event Highball Halloween, in 2023 the Short North Alliance decided to include a projection mapped display. We helped them choose a wall with very interesting geometry on the outer facade of the Columbus Convention Center. The installation was quite a challenge from a  projection mapping standpoint because the convention center’s exterior has a lot of architectural details that needed to be carefully considered. To make sure the projections looked consistent and smooth for everyone watching from the street below, we had to adjust various parts of the projection scale and placement.

Our team handled everything from the creative design to the technical setup, providing a comprehensive solution that turned important neighborhood landmarks into vibrant, animated displays. This project allowed the Short North Alliance to make a strong impression with their first big foray into large-scale projection art, transforming the area into a stunning visual experience for everyone to enjoy.